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Check your Sources and Citations report to see what types of content are shaping answers about your brand and competitors.

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Content Types That Work

Based on our extensive dataset of AI citations, these are the content formats working well right now:
Content TypeWhy It Works
ListiclesClearly structured, scannable information that’s easy to extract and cite
Comparison pagesPresent multiple options with clear criteria side-by-side
How it worksExplain things step-by-step in a clear, objective way
Knowledge base & FAQ articlesDirectly match common questions with clear answers
Press statementsProvide official, authoritative information
The HeyAmos Content Agent can automatically produce these content types, tailored to your brand and vertical.

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Content Type: Listicles

Why AI models favor listicles: They provide clearly structured, scannable information that’s easy to extract and cite as sources in their responses. Example: “10 Best AI-Driven Customer Support Automation Platforms for 2026” Best practices:
  • Use clear, descriptive headings
  • Include specific criteria for each item
  • Add relevant details (pricing, features, use cases)
  • Keep descriptions factual and objective
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Content Type: Comparison Pages

Why comparison pages get cited: They present multiple options with clear criteria side-by-side. That makes it easy for AI models to extract and synthesize information — especially when buyers are evaluating alternatives. Example: “Why [Your Brand] is a better choice than [Competitor] for [Use Case]” Best practices:
  • Structure with clear comparison criteria
  • Be factual and specific about differences
  • Include measurable differentiators
  • Address common buyer concerns
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Content Type: How It Works

Why LLMs like “How it works” pages: They explain things step-by-step in a clear way that’s easy to understand and share in answers. The more objective, rational, and scientific, the better. Best practices:
  • Break down complex processes into numbered steps
  • Use clear, simple language
  • Include relevant technical details
  • Add supporting evidence (research, data)
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Content Type: FAQs

Why FAQ pages are favored: They directly match common questions with clear answers, making them easy to pull from and cite. Best practices:
  • Use actual customer questions as headers
  • Provide concise, direct answers
  • Include relevant context and details
  • Organize by topic or category
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Content Type: Press Statements

Why press statements appeal to LLMs: They provide official, authoritative information that’s credible to cite as a trusted source. Best practices:
  • Include key facts and figures
  • Use clear, quotable statements
  • Add relevant context
  • Ensure information is current
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Content Type: Refresh existing content

AI models love fresh content. If you have a blog post that’s already getting cited, but your visibility is low – then refreshing that blog post is a good way to get a quick win. Add new facts and figures and mention recent developments. Make sure to add the current year to the title if possible, and write out “Updated on [date]” in the subheader.