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Relevant prompts always start with having a great understanding of your target audience, market, and competitors.

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Three Ways to Generate Relevant Prompts

  1. Write manually: Based on your knowledge of customer questions
  2. Convert SEO keywords to prompts: Transform your existing keywords that you know are relevant for your brand
  3. Auto-generate: Let HeyAmos generate prompts based on your brand profile and competitors, using our proprietary system. This is a good way to quickly start seeing data in your account. You can always add or remove prompts later.
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Organizing Prompts by Funnel Stage

We recommend breaking down prompts by funnel stage so you can optimize for different steps. HeyAmos does this for you automatically.
Funnel StageExample Prompts
Discovery“What are the best CRMs for law firms”“What airlines fly direct Tokyo-Sydney”
Comparison & Alternatives“What is the difference between Hubspot and Salesforce”“What are the best alternatives to Qantas”
Buying Prompts“How do I subscribe to Hubspot”“Find the cheapest flight to Sydney on Jan 14th”
Brand Research“What does Hubspot cost”“What is the cancellation policy of Qantas”

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How to Prioritize Prompts

Marketers want to focus efforts where their audience are. For SEO we prioritize based on keyword volume. For prompts, volume is not as straightforward. “Real world prompt data” Some vendors claim to have real-world prompt data. This is typically data bought from questionable browser plugins who spy on users — and then extrapolated into a volume number that’s not statistically significant or useful. Volume range (HeyAmos approach) HeyAmos gives a volume range based on keyword volume data. For industries where the audience is shifting to AI Search, this will give you a good sense of where the demand is, and where to focus.

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Prompt languages

You can add prompts in any language to your account. For example if you’re a Singapore businesss you can easily track the same prompts in English, Chinese and Bahasa

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Tracking locations

Running prompts out of different locations can result in different answers, for example if you ask for the best premium airline out of Singapore the answer will likely be different from Europe or North America. You can track prompts on a global, regional or country basis. If you’re selling to a global market we recommend starting with global tracking.

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