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Introduction

50% of B2B and B2C buyers now start on AI search instead of Google. Your buyers aren’t just using Google anymore. They’re asking ChatGPT for product recommendations, using Perplexity for research, getting answers from Gemini, and comparing options through AI-powered search. People are having conversations with AI instead of searching with keywords. This means visibility on AI Search is the new KPI you need to focus on, in order to get more buyers from AI models like ChatGPT. HeyAmos shows you how your brand appears in AI search — and what you can do to improve your visibility.

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What You’ll Find in These Docs

  • A quick guide to AI search: Understand what Generative Engine Optimization (GEO) is, why it matters, and how it’s different from traditional Search Engine Optimization (SEO).
  • Set Up Your Account: Learn how to configure your brand, competitors, markets, and prompts for accurate tracking.
  • Track Your Visibility: Understand how to read your dashboard, key metrics, and what they mean for your business.
  • Interpret Your Results: Learn how to analyze visibility data, sources, citations, and AI thought processes.
  • Take Action – the playbook: Follow our data-driven GEO playbook to improve your visibility with content, PR, and technical optimizations.

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Why HeyAmos

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We Only Highlight What’s Important

We don’t just dump lots of random AI Search metrics at you and let you try to figure it out. Our CMO Report delivers what matters: where you and competitors rank on AI Search, which sources drive the answers, and which prompts to watch.

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See Why You’re (Not) Showing Up

We pinpoint your gaps and blindspots — and explain why your competitors are showing up when you don’t.

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Data-Driven GEO Playbook

Get a data-driven Generative Engine Optimization playbook to follow — which updates dynamically as your numbers change. Track the impact of completed actions on your Performance dashboard.

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Content Agent  (beta)

A big part of getting more visible on AI models is producing and optimizing content for AI models. We know this is time-consuming and hard to execute on for brands – so we launched an agent that writes content optimized for AI models – based on your tracking data.

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Support from Real Humans

Showing up in AI Search is new territory. We live and breathe this stuff daily — and we’re here to help.